A propos de Spectrum eCommerce Simplified
One of the key turning points was when SpectrumBPO assigned a dedicated Amazon Product Listing Specialist to work with Mia Organics. Instead of just tweaking titles and bullets, the specialist conducted an in-depth competitor analysis and optimized the listings using real customer language, not just keywords.
This expert restructured their listings to speak directly to their target audience, incorporating SEO-backed strategies and enhancing image sets, A+ Content, and storefront optimization. The result? A 29% increase in conversion rate just from listing enhancements.
Mia, the brand’s founder, shared:
"We never realized how much we were missing just by neglecting our organic potential. SpectrumBPO didn’t just help us rank—they helped us sell."